• 專業概況
• 所屬院系
• 中國學生入學要求
• 課程信息

專業概況

在這里學什么？

The programme, jointly offered by the School of Communication and the School of Business, aims to nurture confident and competent professionals in media management. Taking advantage of the expertise of the faculty of both Schools, the programme integrates state-of-art knowledge about media and management in its programme design for the education of media professionals for leadership in media industry. Graduates of the programme will be equipped with an integrated knowledge of the mass communication process and various aspects of its management and business administration in the Greater China region and beyond. They are expected to be able to work in key management posts in the media industry and be well prepared for career advancement to leading positions in the media sector in the global information age. Those interested in further pursuit of either media studies or management will find the degree a solid foundation for further development.

The design of the programme curriculum illustrates how theory and research can be applied to real world media and management issues and problems. The programme is to achieve the following aims:

• Develop professionals’ conceptual and analytical skills in applying state-of-the-art media and management research knowledge;
• Discipline media professionals with leadership and management acumen;
• Cultivate media professionals to become executive leaders in the media industry; and
• Lay a foundation for those interested in further advanced studies in media or management.

Programme Structure

Units Requirement 28-30 units

• Required Courses 12 units
• Elective Courses 12 units
• Application Project (Optional; can be replaced by two electives.) - 4-6 units

所屬院系

進入哪個院系學習？ School of Communication

中國學生入學要求

為來自中國的學生設計 Applicants should normally hold a Bachelor's degree for admission to a Taught Postgraduate degree programme; English Language Requirements: TOEFL - 550 (Paper-based), 79 (Internet-based); or IELTS (Academic): Overall Band at 6.5; or CET-6 (College English Test band 6): 450.

課程信息

學制：全日制(1 年)

學費：HK$145,000.00 (￥ 118,871) /年

開學時間：預計在九月 2022

申請截止日期：預計在June 2022

留學地點：Hong Kong Baptist UniversityKowloon Tong,Kowloon City, Hong Kong, Kowloon