• 專業概況
• 所屬院系
• 中國學生入學要求
• 課程信息

專業概況

在這里學什么？

The Programme aims to:

Provide students with the knowledge and skills appropriate to commence an international career associated with marketing management.

Develop students’ understanding of marketing theories and practices associated with global organisations in order to enable them to identify and critically evaluate the strategies adopted in meeting the challenges imposed by changing social, political and economic environments.

Develop students’ understanding of the impact of contextual forces acting on businesses in the marketing discipline.

Develop students’ understanding of and ability to conduct rigorous international related market research through independent study, leading to the submission of a dissertation.

Provide students with a unique international opportunity to experience high quality learning and teaching that are delivered across two research-led universities i.e., University of Sheffield and HKBU, where they will interact with faculty and students from different cultures.

Programme Structure

Required Courses 27 units Project Dissertation 9 units

(a) Students may exit with an award of a Postgraduate Diploma in Global Marketing Management if they have completed and passed 8 required core courses (24 units) having met the requirements of both HKBU (including a minimum cumulative GPA of 2.50) and the University of Sheffield in their respective semesters.

(b) The Master of Science in Global Marketing Management degree will be granted to students who have completed and passed all the 9 required core courses and the dissertation with a total of 36 units having met the requirements of both HKBU (including a minimum cumulative GPA of 2.50) and the University of Sheffield in their respective semesters.

所屬院系

進入哪個院系學習？ School of Business

中國學生入學要求

為來自中國的學生設計 Applicants should normally hold a Bachelor's degree for admission to a Taught Postgraduate degree programme; English Language Requirements: TOEFL - 550 (Paper-based), 79 (Internet-based); or IELTS (Academic): Overall Band at 6.5; or CET-6 (College English Test band 6): 450.

課程信息

學制：全日制(1 年)

學費：

開學時間：2022七月26日, 2022二月28日, 2022七月25日

申請截止日期：

留學地點：Hong Kong Baptist UniversityKowloon Tong,Kowloon City, Hong Kong, Kowloon