• 專業概況
• 所屬院系
• 中國學生入學要求
• 課程信息

專業概況

在這里學什么？

Overview

Develop your knowledge and skills with our Marketing Communications Management MSc.

This is a conversion course designed for students with limited marketing experience. However, if you have some marketing background you can develop your knowledge and skills particularly in the following areas:

• brand communication strategies
• the use of branded and content management
• and the more traditional methods such as advertising and public relations.

You will work on live projects for real clients. And if you start in September you can opt to take a year's paid supervised work placement in a marketing role. This work experience you will prepare you for your future career in areas such as:

• advertising
• public relations
• social media marketing
• influencer marketing
• branded content
• content marketing
• media planning.

Career prospects

The MSc Marketing Communications Management Programme provides essential knowledge through the core modules:

• Introduction to the Principles of Marketing
• Understanding Customer Behaviour
• Digital and Social Media Marketing Strategy
• Research Methods for Events
• Marketing and Professional and Academic Development.

The programme further develops specialist content through:

• Brands and Marketing Communications,
• Strategic Brand Management
• Content Marketing Management
• Dissertation or Client Project.

Accreditation(s)

Chartered Institute of Marketing, Institute of Direct and Digital Marketing

所屬院系

進入哪個院系學習？ Oxford Brookes Business School

中國學生入學要求

為來自中國的學生設計 Qualifications equivalent to a UK bachelor degree: Bachelors Degree. IELTS 6.0-7.0, with 6.0 in reading and writing, and 5.5 in listening and speaking.

課程信息

學制：全日制(1 年)全日制(2 年)

學費：￡15,900.00 (￥ 143,575) /年

開學時間：2022十月7日

申請截止日期：

留學地點：Headington CampusGipsy Lane,Oxford,Oxfordshire,OX3 0BP, England